10 big tips for your first Google Ads campaign

10 big tips for your first Google Ads campaign

par | 8 Oct 2021 | SEO

Google Ads : Introduction First of all, a little vocabulary: PPC means Pay-Per-Click and this perfectly sums up the functioning of Google ads: an Internet user clicks on your ad, you pay. It is as simple as that. And now, a bit of history: in 1996, a company was going...
10 big tips for your first Google Ads campaign

10 big tips for your first Google Ads campaign

par | 8 Oct 2021 | SEO

Google Ads : Introduction First of all, a little vocabulary: PPC means Pay-Per-Click and this perfectly sums up the functioning of Google ads: an Internet user clicks on your ad, you pay. It is as simple as that. And now, a bit of history: in 1996, a company was going...
The landing page

The landing page

par | 5 Août 2021 | Google Ads, Marketing, SEO

The landing page is a kind of giant advertisement after the preview given by your ad and it is extremely important because getting a click is only the first step: a conversion rate of 4% is indeed an excellent result and it means that more than 96% of the people who...